AIM Subsidiary in Expansion
Mode
December 18, 2006 - The Sun
ADVANCED Information Marketing Bhd's (AIM) subsidiary Customer
Loyalty Solutions Sdn Bhd (CLS) wants to expand its business
process outsourcing business (BPO) by venturing into the
transportation and telecommunications sectors as well as
overseas.
CLS general manager Ooi Hooi Cheng said it had identified
the two sectors as the areas for growth. "We are in
talks with potential clients on how we see opportunities
in their industries."
She said CLS hoped to grow it customer base to about 30
companies by the end of next year from more than 20 now
in the financial, retail and fast-moving consumer goods
segments.
CLS offers total integrated and modular loyalty programmes,
backed by AIM's proprietary AIMS technology, to clients
such as AmBank Group, L'Oreal, MyDin and Caltex.
She said CLS would explore more opportunities abroad following
the recent signing of several letters of intent with companies
in Australia, New Zealand and Indonesia to form strategic
partnerships.
Ooi said those partnerships would allow the company to leverage
on its potential partners' expertise and experience as well
as to venture into newer markets.
"We target to complete these alliances by the first
quarter of next year. The main initial focus will be on
our loyalty payment mechanisms, our strategic consultancy
and our AIMS technology that we can export to those countries.
This will be especially true in Indonesia, which does not
have the experience nor the technology that we can provide."
Ooi said CLS could also leverage on AIM's plan to expand
into markets like Thailand, India and Singapore.
CLS receives its technological support from AIM, which specialises
in research and development primarily in the enterprise
marketing management solutions in loyalty management.
Broadly, as a BPO solution provider, AIM offers a broad
spectrum of loyalty management services from consultation,
technology infrastructure and technical support to procurement
and logistics for companies.
