Customer Loyalty Solutions (CLS), a subsidiary of Advance Information Marketing (AIM) Berhad, is a leading Business Processes Outsourcing (BPO) company in loyalty management services, providing consultation, technology and infrastructure to our clients who aim to build and nurture a life long relationship with their cutomers. Our value proposition lies on our ability to provide a total integrated, seamless loyalty solution to our clients.


CLS is associated with the companies that manage RealRewards in Malaysia and MoreRewards in Singapore which have a combined card membership of more than 5 million.


In today’s highly competitive business environment, many companies are facing the issue of customer loyalty. Many of them have accumulated a mountain of information but do not have the resources and know-how to turn them into effective business building tool. Utilising cutting edge technology and sophisticated software programmes, CLS helps these companies to bridge the gap between ‘information about customers’ and ‘marketing to customers’, by converting transactional data to interactive and actionable solutions to influence customer’s purchasing behaviour.


Today, CLS has served many organisations’ needs in the "Business-to-Business" and "business-to-Consumer" needs for many multinational companies of diverse industries from financial institutions, insurance, retailing, manufacturing, food chain, petroluem etc like L’Oreal Malaysia Sdn. Bhd., American Home Assurance Company, Kao (Malaysia) Sdn. Bhd., F&N Coca-Cola (Malaysia) Sdn. Bhd, Mydin and Debenhams. CLS also supports the loyalty programmes run by well-established companies and financial institutions.

In recognition of the outstanding accomplishment and contribution in the industry, CLS was awarded the SMB Emerging Business Award in the SMB (Small and Medium Business) Recognition Award Series 2005 by SMI Association of Malaysia. The Emerging SMB Award is bestowed on non-listed SMBs which are fast rising or making a big impact in the business world in the recent years. This award further adds testimony and validates CLS's outstanding achievement in providing a total integrated loyalty marketing solution.